Many webmasters fear that having content duplicated in different locations on the internet will cause their website to receive a penalty, or even be blacklisted from Google. Duplicate content can have legitimate reasons – for example, offering a separate version of a page that is formatted for easy printing – or it can happen when another site strips your content and publishes it themselves.
The good news is that there is no Google penalty for duplicate content. However, Google does try to prevent the exact same content from appearing over and over again in its search results. After all, it doesn’t do the user much good to show 20 results that lead to nothing but the exact same article. Therefore, Google spiders will attempt to find the most relevant copy to index.
For that reason, it’s a good idea to help Google’s spiders find the exact pages that you’d like to index. You can do this by using 301 redirects instead of duplicating your website pages, by judiciously using the robots.Txt file to block spiders from the copied pages you don’t want indexed, and by using a consistent linking theme. For example, instead of linking to both http://www.Yoursite.Com and http://www.Yoursite.Com/index.Html, pick one and stick to it.
Other than that, don’t worry too much about duplicate content, but rather on creating the best and most informative website for your visitors.
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