There's a lot going on in my marketing world today. My book, SEO Made Simple was just released in paperback (ISBN-13: 978-1442169203) and is available on Amazon for anyone interested in learning more about my search engine optimization methods. Okay, with that out of the way, I thought I'd reflect on a great Webinar I saw today.
The topic of the Webinar was how to test a landing page that ranks well for a given keyword or keyword phrase. I was drawn to the presentation because I've been spending quite a bit of time optimizing pages lately and wanted see what it was all about. The jist of the presentation was how to maintain the organic ranking of your web page while running an A/B split test (essentially testing 2 pages side-by-side).Although the presentation was a bit technical, it did give me some insight into different ways of running an A/B test and maintaining your ranking for the given page. However, I like things EASY. When they started talking about canonical tagging, I tuned out. If you want to test two pages to try and increase conversion rates, here's what I recommend.
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