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Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

Some features of Google Analytics

ADVANCED SEGMENTATION : Isolate and analyze subsets of your traffic with a fast interactive segment builder.

CUSTOM REPORTING : Use the drag and drop interface to see information exactly the way you want to see it.

MOTION CHARTS : Uncover insights using an interactive multi-dimensional analysis tool.

ADWORDS INTEGRATION : Learn which AdWords campaigns and keywords are most profitable to your business.

ECOMMERCE TRACKING : Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your revenue sources.

BENCHMARKING : Find out whether your site usage metrics underperform or outperform those in your industry.

GEOTARGETING : Find out where your visitors come from and identify your most lucrative geographic markets.

INTERNAL SITE SEARCH : Find out how your visitors search your site, what they look for, and where they end up.

DATA EXPORT API : Integrate business information and develop applications that access Google Analytics data.

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